When it comes to keyword domain names there are many opinions about the matter, especially when it comes to search engine optimization. And even though Google puts less value on the keywords than they used to, a keyword-rich domain can still be in very high demand. And very useful as well.
When it comes to choosing keyword-rich domains, so-called PMDs (partial-Match domains) are especially popular, especially if you can build a brand out of them. Being able to brand your domain gives you a distinctive edge over competitors and if that brand contains a keyword that describes the website content? Even better.
According to a Study by Higher Visibility the majority of the top search engine results include a keyword.
Of course, there are other factors to considers, for example, this doesn’t hold true for every industry and certainly also depends on your competitors and how well they are optimized.
However, using a keyword in your domain can have at least some positive effect on your SEO efforts as long as the keyword isn’t used in a spammy way. Another positive impact comes from incorporating your target keyword into your brand so that you can build your own unique brand identity.
When choosing a domain that includes keywords, there are a few things you should consider. You shouldn’t use an URL that is stuffed with keywords, e.g., PhoneChargerCaseAccessoires.com. Instead, the keywords in your domain should be relevant to your content and give the searcher an idea of what to expect. And last but not least, make sure that your URL is reader-friendly and can’t be misinterpreted.
What are you waiting for? Buy your keyword domain names now!